Why are backlinks important for SEO? - Kaweb

Digital Marketing FAQs

Why are backlinks important for SEO?

Backlinks are important for SEO because they act as votes in favour of your domain. In other words, when you gain a dofollow backlink from another website, Google recognises that a website sees you as trustworthy, useful and authoritative.

Google takes into account the domain authority of the site that’s linking to you as well when it sees you have a new backlink. For example, if your domain authority (which means overall strength as a website, scored out of 100) is 35 and your backlink comes from a website with a score of 70, your score might increase to, say, 40.

The more quality backlinks you have, the better.